Source : Times of India
Penguin Random House Indiain association with Walking BookFairs, celebrates 30 years of publishing in India. Readers saw a completely new avatar of the Penguin on Wheels taking rounds in the cities. Following their motto “Keep Reading”, Penguin on Wheels exclusively offers books to readers at 30% special discount to motivate reading and enable access to a larger group of readers.
The Penguin wagon hosts several classics and many books from celebrated authors such as, Khushwant Singh, Roald Dahl, Ruskin Bond, Vikram Seth, Arundhati Roy, Gabriel Garcia Marquez, Anita Desai, Amitav Ghosh amongst many others.
The book truck was seen taking rounds within Odisha for a month for readers. The book truck reached out to universities, colleges, offices and institutions such as Mindtree, TCS, XIMB, IIT, NISER. From 16th October to 30th October the book truck covered JKBK Government College, Chandbali College, Bhadrak, Odisha, Fakirmohan University, Balasore, Balasore district, Purna Chandrapur School, Baripada, Mayurbhanj, Central Park, Rourkela, Bisoi Government School, MTK Government School Takatapur, Mayurbhanj, Sambalpur University, Bolangir Students Store, Bhawanipatna Government College, Vivekananda School in Bhawanipatna, Central University Koraput, Dongria Kondh Educational Complex, INS Chilika.
“2017 is a landmark year for us as we complete 30 remarkable years in publishing in India. Our vision has been to take books to a large cross section of readership and the campaign ‘Keep Reading’ was a natural extension of this idea. The collaboration with Walking Bookfairs helped us capture this thought process in an innovative format and the growing popularity of this campaign amongst our readership has been very heartwarming for us as an organization – Neha Punj, Manager – Marketing and Publicity, Penguin Random House India.
