Source : Times of India
On World Book Day, Chaayos, India’s popular chai-café chain partnered with HarperCollins Publishers India to create a paradise for book and chai lovers in the country. Both companies kickstarted initiatives and activities to reward and encourage chai-sipping-page-turning bookworms.
HarperCollins, one of the leading international publishers, have been associated with books by authors such as Amitav Ghosh, Jhumpa Lahiri, Cecilia Ahern, George R.R. Martin, Satya Nadella, to name just a few. The association between Chaayos and HarperCollins commenced on World Book Day with a trivia-based contest on social media and will be followed by a series of sessions with renowned authors and editors at Chaayos Cafés in various cities.
Raghav Verma, co-founder Chaayos, said, “Books and chai are the perfect combination and there couldn’t have been a better partner for the association than HarperCollins. Chaayos understands its patron’s love for books and has also designed multiple cafés in Delhi and Mumbai based on the theme of tea, rain and good books. It’s our constant endeavor to create a deeper connect with our patrons by giving them more occasions to be at Chaayos. This partnership will create a one-stop destination for all chai and book lovers to come have their ‘Meri Wali Chai’.”
HarperCollins India maketing head Akriti Tyagi, said, “Chaayos is a steadily growing brand and is looking at new, inventive ways to cater to its customers and we are very excited to be associating with them. HarperCollins is India’s only education to entertainment publisher, with a keen eye for detail and quality, and it is with this goal in mind that we are expanding our readership base through this exciting partnership.”
