Prahlad KakarIs director, Genesis Film Production and Partner, Lacadives and Co-Founder Reef Watch Marine Conservation.Founder and Chairman, PKSBE.He started his career in advertising in the early 70‘s in ASP Delhi.
Is director, Genesis Film Production and Partner, Lacadives and Co-Founder Reef Watch Marine Conservation.Founder and Chairman, PKSBE.He started his career in advertising in the early 70‘s in ASP Delhi.
He then moved on to gain experience in feature films with his mentor and leading filmmaker Shyam Benegal. After assisting him on renowned features like “Ankur”, “Nishant”, “Manthan” and“Bhumika” between 1974 to 1977, he moved on to become an independent film director in the field of Advertising. Prahlad has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created award winning commercials for the most reputed Corporates and agencies in India and the Asia Pacific region for over four decades. Known as the “Ad guru” he has been instrumental in changing the face of advertising in our country bringing in the appropriate “regional Indianness” and values into an urban context through his films, creative workshops, articles and interviews.
He has helped create memorable campaigns for brands like Pepsi “Yehi heh right choice baby! Aha” Gold spot “The zing thing”, Maggie “2 minutes?” Britannia “ting ting ti ting”, Limca “Zor ka Jhatka” and Maggi Sauces “Its different!”. has won several awards for technical excellence, Innovation and creativity in advertising over the years. Genesis won both Gold and Silver awards including “Campaign of the Year” for the Pepsicommercials at AAAI. His Public service films for Ceat, won awards in the New York Festival of Advertising. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Within 20 years of his career Prahlad Kakar earned himself a Lifetime Achievement Award by the IAAFA early in his career in the year 1999 and has got Genesis the top Production House for 2 years in a row for years 2003 and 2004 by Brand Equity. Prahladıs aesthetics and sensibilities have found shape and form in the hundreds of films done over a career that spans over 40yrs.
Lacadives in the is the first Scuba Diving School established over 3 decades ago in Kadmat, Lakshadweep Islands in 1993. Prahlad Kakar is the co- founder of ReefWatch Marine Conservation, which aims at creating marinelife awareness for students and adults across the sub-continent. His passion for cooking led him to run restaurants and a tealounge with his own brand of gourmet cooking. He founded PKSBE, a Branding and Ad Film Making School so that he could take his experiences and mentor young minds to follow their dreams.